Social media brand safety in 2025: A new era in content moderation [Report]

Social media brand safety ensures that a brand’s content and ads appear in appropriate, non-harmful environments. Protecting reputation and consumer trust, it is vital for maintaining credibility in an unpredictable digital landscape. EMARKETER Inc. has published a report, ‘Social media brand safety in 2025: A new era in content moderation’. Paul Verna says, “The 2024 US presidential election marked a before and after in how social media companies police content and promote brand safety on their platforms. Some of the most prominent social media companies—including X, Meta,... [...]