HubSpot contributor Martina Bretous has published a checklist called Social Media Basics. She says, “Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Sharing – You must post on social media regularly to grow and maintain an audience. Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty. Monitoring – It’s important to know how your brand is perceived online, so you’ll need to monitor mentions of your brand... [...]