Smartling, Inc. Releases ‘Brands & Localization’ White Paper

Smartling, Inc. has released a white paper titled “Brands & Localization”.Smartling team says, “Every culture consumes interactive content differently. Optimizing your website and applications for each culture will drive brand value, increase conversions and grow customer relationships.Learn About:Categories of cultural differences that influence brand engagementDifference between translating and localizing your contentUser interface and user preferences in global marketsHow to balance your current brand with a localized experienceHow to successfully enter a new market... [...]