Smartling, Inc. Releases ‘Brands & Localization’ White Paper

Smartling, Inc. has released a white paper titled “Brands & Localization”. Smartling team says, “Every culture consumes interactive content differently. Optimizing your website and applications for each culture will drive brand value, increase conversions and grow customer relationships. Learn About: Categories of cultural differences that influence brand engagement Difference between translating and localizing your content User interface and user preferences in global markets How to balance your current brand with a localized experience How to successfully enter a new market... [...]