SEJ Outlines 5-Step Process To Setting PPC Goals

PPC marketing is important because it drives immediate, targeted traffic to your website, ensuring your brand reaches the right audience at the right time. It also offers measurable results, helping businesses optimize campaigns for maximum ROI.Search Engine Journal contributor Menachem Ani has published an article featuring a 5-step process to set clear PPC goals.He says, “Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages.While those elements are important, they’re meaningless unless... [...]