SEO in the age of AI focuses on optimizing for intelligent algorithms that prioritize context, relevance, and user intent. Marketers must adapt with quality content, structured data, and AI-driven insights to stay visible in search results.Search Engine Land has published a new guide, ‘SEO in the age of AI: Becoming the trusted answer’.For years, I’ve updated my working definition of SEO to capture how the discipline has evolved.Here’s how those definitions have changed over time:1998 to 2023SEO is “the art and science of persuading search engines such as Google, Bing,... [...]

AI is revolutionizing SEO by automating keyword research, content optimization, and search intent analysis. It enhances rankings through smarter algorithms, personalized experiences, and real-time performance insights.Search Engine Journal has published a new ebook ‘SEO In The Age of AI’.The SEJ team says, “Our new ebook, SEO In The Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy.You’ll hear insightful opinions on the rise of AI from top contributors in the field (including our own experts) as we explore... [...]

SEO in the age of AI leverages advanced algorithms to improve search result relevance and user experience through personalized content. AI-driven tools also help automate keyword analysis, content optimization, and search intent understanding, enhancing visibility and rankings.Search Engine Journal contributor Ben Steele has published an article on building AI best practices for SEO.He says, “To compete in search environments built on AI algorithms and with user-facing generative AI features, SEO professionals must learn how the technology works. You need to know how to interact with AI... [...]