SEL’s SEO playbook for AI-driven search visibility

SEO in the AI era focuses on optimizing content for intent, context, and credibility rather than just keywords and rankings. AI-driven search visibility requires structured, authoritative content that can be easily understood, cited, and surfaced by search and answer engines.Search Engine Land contributor Casey Nifong has published a 90-day SEO playbook for AI-driven search visibility.Casey Nifong says, “Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice.SEO now sits at an uncomfortable... [...]