The latest post on ‘ReadWriteWeb’ is titled “Why You Should Never Pay For Online Reputation Defense”.Dave Copeland says, “A host of firms claim they can protect you and your brand from bad online reviews. But the best approach may be to get your fans to support your reputation for you”.Why You Should Never Pay For Online Reputation DefenseReadWriteWeb [...]
The latest post on ‘ReadWriteWeb’ is titled “Paul Revere Would Have Liked Facebook But Loved LinkedIn”.Dave Copeland says, “Were Paul Revere alive today, he likely would have liked Facebook and had many friends there. But he would have loved LinkedIn. The reason why explains his famous role in the Revolutionary War. It also explains why most marketers still can’t make social media really work for them.On April 18, 1775, Revere helped push the most important message of the Revolutionary War viral. But what would have happened if Revere had only been able to post “THE BRITISH... [...]
The latest post on ‘ReadWriteWeb’ is titled “iPhone 5 Will Benefit Business… Eventually”.Brian Proffitt says, “The arrival of Apple’s iPhone 5 is a source of much joy for many consumers who long to get their hands on the latest gadget from Cupertino. But right now it might be causing some some headaches for businesses dealing with some half-baked software and potential jumps in their data bills”.iPhone 5 Will Benefit Business… EventuallyReadWriteWeb [...]
The latest post on ‘ReadWriteWeb’ is titled “Do You Really Want to Subscribe to Microsoft Office? Yes, You Might”.Mark Hachman says, “For the first time this fall, consumers will have the choice between subscribing to Microsoft Office as a service – Office 365 – or buying a traditional license for the productivity software. The decision isn’t simple: you’ll pay less upfront for a subscription, but you may be allowing Microsoft’s hand in your pocket for the rest of your days. for the rest of your days”.Do You Really Want to Subscribe to Microsoft... [...]
The latest post on ‘ReadWriteWeb’ is titled “Facebook Takes Away An Easy Exit”.Dave Copeland says, “Less than 12 hours after Facebook’s manager of media partnerships told developers that the company is moving away from passive sharing apps, a clue about the the move showed up in newsfeeds”.Facebook Takes Away An Easy ExitReadWriteWeb [...]
The latest post on ‘ReadWriteWeb’ is titled “5 Tricks App-Makers Use To Boost In-App Purchases”.Veronica Henry says, “Even as developers continue to churn out more and more mobile apps – especially games – they’re all struggling to figure out how to get enough people to download and use their apps. Perhaps even more important, developers need a way to make money on their apps, and that combination increasingly results in the freemium model – free apps supported by in-app purchases”.5 Tricks App-Makers Use To Boost In-App PurchasesReadWriteWeb [...]
The latest post on ‘ReadWriteWeb’ is titled “Why Buying Facebook Likes Costs More Than Money”.Dave Copeland says, “Buying follower views and likes on social networks is a bad idea. Everyone knows that. But how, exactly, does it harm a business? Let us count the nasty ways.Prices vary, but we’ve seen a rough average of $25 for 1,000 likes on Facebook. The more likes, the more global visibility. Seems to many like a risk worth taking.In fact, the practice has become so prevalent that Facebook announced earlier this month it would crack down on “fake” likes. Is Facebook founder... [...]
The latest post on ‘ReadWriteWeb’ is titled “[Video] Dalton Caldwell On App.net & The Future Of The Social Web”.Jon Mitchell says, “Jon talks to Dalton Caldwell, co-founder of App.net, about the present and future of the Web’s social infrastructure. They cover the business of social as well as the culture, and Dalton previews some of the diverse, new experiences developers are building on top of App.net”.[Video] Dalton Caldwell On App.net & The Future Of The Social WebReadWriteWeb [...]
The latest post on ‘ReadWriteWeb’ is titled “How To Make Your Facebook Account More Secure [Video]”.Antone Gonsalves says, “Over the last couple of years, Facebook has made great strides in security and privacy. But to ensure the right level of security for you, both casual and avid users need to understand the giant social network’s security options”.How To Make Your Facebook Account More Secure [Video]ReadWriteWeb [...]
The latest post on ‘ReadWriteWeb’ is titled “Better Mobile Ads Won’t Fix Facebook’s Mobile Problem”.Dave Copeland says, “Sorry, Facebook shareholders, but your company won’t succeed in mobile until it can engage participants with ads.Initial reaction to Facebook’s new mobile-ad network yesterday was upbeat, with some generously describing the beta test as a new way to make money without irritating Facebook members.Facebook will deliver ads to its members based on their preferences, even when they’re using apps other than Facebook on their mobile devices”.Better... [...]