SEJ On PPC Skills That Won’t Be Replaced By Automation

PPC skills combined with automation allow marketers to manage campaigns more efficiently while improving targeting and ROI. With the right expertise, automation transforms paid advertising from manual optimization to strategic, data-driven growth.Search Engine Journal contributor Benjamin Wenner has published an article featuring the PPC skills that won’t be replaced by automation.He says, “The best PPC specialists aren’t just campaign managers. They’re business consultants who happen to use paid advertising as their primary tool. As automation handles... [...]