PPC Keyword Research for Google Ads: A First-Timer’s Guide [Guide]

Effective PPC keyword research for Google Ads involves identifying high-intent search terms that align with user intent and campaign goals. Using tools like Google Keyword Planner helps uncover valuable opportunities to maximize ROI and reduce wasted spend. Ahrefs has published ‘PPC Keyword Research for Google Ads: A First-Timer’s Guide’. Mateusz Makosiewicz says, “PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid... [...]