Rank Ranger has published a new podcast episode ‘7 Tips for PPC and SEO to Work Together’ featuring Jay Ratkowski.In this episode, Jay shares the following:Not viewing each other as competitorsCommon goals and taking credit for brand revenueUsing SEO to reduce PPC costsUsing PPC to test an SEO StrategyLanding page developmentUsing dynamic search campaigns to find keyword ideasKeyword level SERP features from your rank tracking tool.Rank Ranger  [...]