Unlock the Power of Search [Guide]

Google Ads has published a new guide called ‘Unlock the Power of Search’ highlighting best practices on how to use automation to reach customers.This guide covers the following:The keyword challengeGoogle Ads keyword matchingHow we understand language and intentHow Google Ads keyword matching worksReaching the right customers with your keywordsHow to find more queries that performSetting the optimal bid for each userWhy it’s critical to use Smart Bidding with broad matchHow broad match helps Smart Bidding perform betterComparing the costs of exact match and broad matchCreating... [...]