Think different: The Positionless Marketing manifesto [Guide]

Search Engine Land has published a new guide, ‘Think different: The Positionless Marketing manifesto’.The SEL teams says, “In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the world.Apple understood something fundamental: the constraints that limited imagination weren’t real. They were inherited. Accepted. Assumed. And the people who broke through weren’t smarter or more talented. They simply refused to believe the constraints... [...]