CMI Shares Useful Performance Review Strategies

Content Marketing Institute contributor Ann Gynn has published an article featuring useful strategies on running performance reviews that can help improve marketing performance.She says, “Annual performance reviews cause trepidation for everyone.Employees wonder: Will that mistake I made in that video script six months ago make it into the document? Does anyone even know about all the work I’ve been doing to help the social media team? Does my manager ever give top ratings?Marketing managers fear the time it takes to write the reviews: Do these evaluations really help the employee improve... [...]