CMI Shares 20 Paid Social Media Content Strategies

Paid social media content involves promoting posts or advertisements on platforms like Facebook, Instagram, or LinkedIn to reach a targeted audience. It helps brands increase visibility, engagement, and conversions by paying for enhanced distribution beyond organic reach. Content Marketing Institute contributor Ann Gynn has published an article featuring 20+ tips and ideas that make paid social media content pay off. She says, “Should you still invest in paid social media promotion and advertising for your brand? When I posed the question to experts in marketing, the responses were almost... [...]