Using Freebies to Optimize Lead Generation

Offering freebies is a powerful way to attract potential customers, build trust, and encourage engagement. They create goodwill and can lead to increased brand awareness and conversions. HubSpot contributor Mandy Bray has published an article featuring useful tips on using freebies to optimize your lead generation. She says, “In most purchasing decisions, customers perform a mental cost-benefit analysis to determine whether a purchase is worth the cost and risk. With freebies, however, an interesting phenomenon takes place. Psychologists have found that labeling an item as “free” skews... [...]