Optimizing anchor text improves SEO by making links more descriptive, relevant, and keyword-aligned without overstuffing. It enhances user experience by clearly signaling what to expect when clicking a link.Search Engine Land contributor Laiba Siddiqui has published an article featuring six ways to optimize your anchor text.She says, “Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about.But not all anchor text is the same.If you use the exact keyword phrase repeatedly,... [...]