Should We Optimize For Keywords With High Search Volume Or Competition? [Answered]

Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should We Optimize For Keywords With High Search Volume Or Competition?’.He says, “A search for bark on a tree could be what it looks like or feels like, whether it’s a sign the tree is healthy or not, and questions about using it to determine the age or genus of the tree.“Bark” for a dog could refer to the specific sounds made by certain breeds, could indicate that the dog is sick, or the user is looking for ways to get a dog to stop barking or train a dog to bark on command.If... [...]