17 tips to optimize content for generative engines

Optimizing content for generative engines involves creating clear, context-rich, and authoritative material that AI systems can easily interpret and reference. It helps improve visibility, accuracy, and relevance in AI-driven search results and conversational responses.Search Engine Land contributor Claire Taylor has published an article featuring 17 tips to optimize content for generative engines.She says, “People still click classic results, but more are starting with AI summaries and only clicking when they want depth, proof, or tools.Your job as an SEO is now twofold:Rank in traditional... [...]