The Next Wave of AI in Marketing [Podcast]

AI in marketing enhances decision-making by analyzing vast datasets to uncover customer insights and predict behavior. It enables personalized campaigns, automation, and real-time engagement across channels. Digital Marketing Institute has published a new episode of the DMI podcast titled ‘The Next Wave of AI in Marketing’. The DMI team says, “In this episode of the DMI podcast, host ⁠⁠⁠Will Francis⁠⁠⁠ speaks with ⁠⁠Jim Lecinski⁠⁠⁠, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how... [...]