The latest ‘Exposure Ninja’ video is titled ‘DON’T COPY Sephora’s HUGE $7 Billion Marketing Mistake’.This video covers the following:How Sephora built their traditional search empire through elite backlinks and technical optimisationWhy their minimal content strategy is failing catastrophically in AI search environmentsThe stark visibility gap between their Google rankings and AI overview inclusionSpecific strategies that both established brands and challengers can implement to avoid Sephora’s mistakes.Exposure Ninja Blog [...]

The latest ‘Exposure Ninja’ video is titled ‘Google Launches a BRAND NEW AI Search?!’.This video covers the following:The mechanics behind Google’s AI Mode and how it uses “query fan-out” techniques to generate responses by breaking down your original search into multiple background queriesWhy AI Mode’s sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sitesStrategies to increase your chances of being recommended in AI search results, including the critical... [...]