Meta tags in SEO: What they are & how to use them [Guide]

Meta tags in SEO help search engines understand a page’s purpose, boosting relevance and click-through rates when crafted with clear intent. In 2026, optimized titles and descriptions remain vital micro-content signals that improve visibility in AI-enhanced search results.Search Engine Land has published a new guide, ‘Meta tags in SEO: What they are & how to use them’.Rebecca Kelley says, “Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.Meta tags might seem like... [...]