Media planning tools help marketers efficiently select the right channels and allocate budgets for maximum reach and impact. These tools analyze audience data, track performance, and optimize campaigns to ensure effective media strategies.HubSpot contributor AJ Beltis has published an article 13 useful media tools.He says, “Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels.I’ve found that while traditional outlets like TV, publications,... [...]