2026 Martech and Ad Tech Trends [Report]

In 2026, Martech and Ad Tech are set to converge more deeply through AI-driven personalization, predictive analytics, and real-time data integration. Brands will focus on privacy-first strategies, immersive experiences, and automation to enhance consumer engagement across all digital touchpoints.EMARKETER has published a new report, ‘2026 Martech and Ad Tech Trends’.The EMARKETER team says, “Marketing workflows weren’t built for today’s pace. Data is trapped in silos. The growing role of AI in martech and ad tech brings new power—and more complexity—as... [...]