Marketing operations tech stack audit: A proven checklist for operations teams [Guide]

A marketing operations tech stack is the integrated set of tools—such as CRM, automation platforms, analytics, and customer data systems—that streamline campaign execution and performance tracking. When aligned strategically, it improves efficiency, ensures data-driven decision-making, and enhances ROI across the marketing funnel.HubSpot has published a new guide, ‘Marketing operations tech stack audit: A proven checklist for operations teams‘.Stephanie Trovato says, “Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner... [...]