Marketing data provides clear insights into customer behaviour, helping brands make decisions based on evidence rather than guesswork. It strengthens targeting, improves campaign performance, and drives higher ROI with precision.MarTech has published a new video, ‘How to make sense of all of that marketing data with Anssi Rusi’.The MarTech team says, “Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation... [...]

MarTech has published a new video, ‘How to make sense of all of that marketing data with Anssi Rusi’.It covers the following:Where are marketing teams struggling with data? What are marketing teams doing to grow their data IQ?What are the best use cases for using AI to get value from data?Why did Supermetrics buy a CDP?What is the state of the CDP market?MarTech [...]