Content Marketing Institute has published a new video, ‘Five Marketing Fundamentals To Relearn for Success in 2026’.The CMI team says, “As marketers plan for 2026, there’s a growing sense of fatigue with the “move fast and break things” culture, leaving marketers longing for a more grounded, human-centric focus. P&G’s Marc Pritchard captured this mindset shift at this year’s ANA Masters conference, declaring that marketing’s future lies in returning to five timeless fundamentals. Robert Rose... [...]

Marketing buy-in ensures that all stakeholders understand and support a campaign’s goals, strategy, and value to the organization. When leadership and teams align, marketing initiatives gain the resources, trust, and collaboration needed for lasting impact.Content Marketing Institute has published a new video, ‘How To Control the Narrative and Get Marketing Buy-In’.The CMI team says, “Look inside your organization. Internal communication should be half your job, says Tracey Wallace, director of content strategy at Klaviyo.... [...]