HubSpot Shares Market Research Strategies To Understand Target Customers

Market research is crucial in marketing as it helps businesses understand consumer needs, market trends, and competitive landscapes, enabling data-driven decision-making. It minimizes risks, enhances targeting strategies, and improves product positioning for maximum impact. 4oHubSpot contributor Shadrack Wanjohi has published an article featuring useful strategies to do market research to better understand your target customers.She says, “In this guide, I’m going to walk you through how to do market research for a business plan, whether you’re an experienced researcher or a newbie,... [...]