LinkedIn for B2B Marketers [Guide]

When it comes to B2B marketing, connecting with the right people is far more important than connecting with a lot of people. LinkedIn is a great platform to reach your B2B marketing goals.Orbit Media’s Andy Crestodina has shared a comprehensive article ‘LinkedIn for B2B Marketers’ with tips for profiles, promotion, and posting.He says, “This post is for you as a B2B marketer, not the brand you work for. These LinkedIn marketing strategies will start with your profile, then move on to content promotion and outreach.1. The best LinkedIn profile tip: Connect the dotsProbably,... [...]