Lead generation brings in potential customers, while nurturing builds trust and guides them through the buyer’s journey. Together, they ensure stronger conversions and long-term customer relationships.Digital Marketing Depot has published a new ebook, ‘DMI Guide to Lead Generation and Nurturing’.Kelsey Jones says, “Today’s marketers know that simply capturing leads isn’t enough, you need to qualify, nurture, and convert them effectively.A core marketing task, it’s generating high-quality leads that matters. This means you need to know your audience and leverage... [...]