Strategies to create landing pages with high ROI

HubSpot contributor Hannah Harris has published an article on creating landing pages with high ROI.She says, “Building a landing page doesn’t have to be complicated, but it does need to be intentional. Whether I’m creating one from scratch or refreshing an old one, I always follow a few core steps to make sure it’s built to convert.1. Start with a clear conversion goal.Before I dive into landing page design or copy, I figure out three things: why I’m building the page, who it’s for, and what I want them to do. That one goal, whether it’s downloading a resource, registering... [...]