How to Measure User Interactions in Google Analytics [Answered]

Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’.Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.”This article answers questions such as:What is an interaction?What’s the difference between event metrics in GA?When should you use Unique Dimension Combinations?How to calculate Interaction Rate.How to Measure User Interactions in Google... [...]