Identity Resolution Platforms: A Marketer’s Guide [Guide]

Identity resolution is the process of linking disparate pieces of data to identify unique entities accurately. It involves reconciling inconsistencies and duplications within datasets to establish a single, comprehensive view of an entity. Advanced algorithms and techniques are employed to ensure accurate matching and resolution of identities across various data sources.Digital Marketing Depot has published ‘Identity Resolution Platforms: A Marketer’s Guide.The DMD team says, “MarTech’s latest publication of the “Identity Resolution Platforms: A Marketer’s... [...]