Tips to Write Converting Website Copy

Well-crafted content remains at the heart of your website. Persuasive content helps you to convert more customers.IMPACT contributor Jen Barrell has shared a comprehensive article on writing a converting website copy.She says, “Writing website copy is just as rewarding as it is daunting, but it can be a relatively smooth experience if you remember this one rule above all others: Don’t write about yourself.I’ll let this sink in for a bit.Why shouldn’t we write about ourselves in our website copy?Don’t…write about your company.Do not…talk about how great your product... [...]