AI is reshaping search by delivering faster, more intuitive, and context-aware answers that reduce the need for traditional browsing. In 2026, brands must adapt to conversational queries and structured content to remain discoverable in intelligent search ecosystems.The latest Ahrefs Podcast episode is titled ‘World’s Top SEO Expert Busts AI Search Myths’ featuring Patrick Stox.Here’s what you’ll learn in this episode:Do AI bots render JavaScript? The surprising answerTo get cited by AI, should your content be the same or different?How... [...]

The latest Ahrefs Podcast episode is titled ‘How to Win in AI Search (Real Data, No Hype)’ featuring Ryan Law.Here’s what you’ll learn in this episode:The Current State of AI Search3 Ways to Influence Your AI VisibilityThe “Era of Off-Page SEO”: Why Mentions are the New BacklinksOptimizing the Content Types AI Prefers to CiteHow to Write for AI (and Humans)Finding and Fixing “Hallucinated URLs” from AIThe Untapped Training Data Sources LLMs LoveHow to Perform a Content Gap Analysis for the AI Era.Ahrefs  [...]