A Definitive Guide to GDPR for Marketers [Guide]

GDPR requires marketers to collect, store, and use customer data transparently and with explicit consent, ensuring user privacy and control. Non-compliance can lead to heavy fines, making ethical data handling and consent-driven marketing essential practices.Digital Marketing Institute has published ‘A Definitive Guide to GDPR for Marketers’.Steven Roberts says, “To ensure you’re in the best position possible to tackle GDPR regulations, take a look at some of our tips.Audit your dataThis guide is for marketers who work in companies that process information about EU citizens.... [...]