Google Ads benchmarks provide average metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate across industries, helping marketers assess performance. Understanding these benchmarks allows businesses to set realistic goals and optimize ad spend effectively. Search Engine Journal has published a new article answering the question, ‘What Are Good Google Ads Benchmarks In 2025?’. Brooke Osmundson says, “Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good... [...]

WordStream has published a new guide ‘Google Ads Benchmarks for Every Industry’ featuring major Google ads benchmarks. The WordStream says, “With the economy in flux and Google Ads constantly changing, it’s more important than ever to get a true read on your PPC performance. Use our latest Google Ads Industry Benchmarks report to see how you compare to competitors and improve your numbers. You’ll learn: Average cost per click Average cost per lead Average conversion rate Average click-through rate For search ads in over 20 different industries Plus, year-over-year trends... [...]