The fragmented customer journey refers to the way modern consumers interact with brands across multiple platforms—websites, social media, email, apps, and offline touchpoints—before making a decision. This scattered path makes it harder for marketers to track behavior and deliver consistent, personalized experiences at every stage.Adweek is hosting a webinar, ‘Connecting the Fragmented Customer Journey’ on Tuesday, March 10, 2026 at 1.00 pm ET.The Adweek team says, “In this webinar, we’ll break down... [...]