Guide To Using Excel for SEO

Excel is a powerful tool for SEO professionals to organize keywords, track rankings, and analyze large sets of site data. With custom formulas and pivot tables, it helps uncover insights that drive smarter optimization decisions. Search Engine Land contributor Veruska Anconitano has published an article featuring 10 formulas to using Excel for SEO. She says, “Better data means better content marketing, more effective keyword research, and smarter digital marketing. Think of your SEO stack like a meal you’re preparing: Dashboards are the plating: they’re polished and visually appealing,... [...]