The Essential Local SEO Strategy Guide

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing.This multi-chapter guide covers:Understanding Google’s local SERPsAssessing demand and analyzing local marketsAnalyzing on-page SEO and local business listingsAnalyzing and developing a reputation and reviews strategyAnalyzing local business content and creating a publishing strategyCrafting a robust local marketing strategyLocal search automation, analytics,... [...]