Explained: Email whitelisting for marketers

HubSpot contributor Jeanne Jennings has published an article explaining why email whitelisting is important for marketers.She says, “As a recipient, you’ll want to whitelist the sending address of people and brands that you trust – whose messages you want delivered to the inbox, not to the spam folder.This could include:Family and friends.Schools, churches, volunteer organizations, and other institutions.Utilities, mortgage companies, and others who send you bills.Publications that send you alerts and newsletters.Local and national businesses that you purchase from.Others whom... [...]