MarTech Highlights Five Email Marketing Tech Essentials

MarTech contributor Alexander Melone has published an article highlighting five email marketing tech essentials for 2025 success. He says, “Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact you’ll make with your subscribers. I’ve seen these tech advances revolutionize email marketing strategies. Here’s what every agency and marketer should know to smash their 2025 KPIs. 1. The BIMI standard BIMI (Brand Indicator for Message Identification)... [...]