Ecommerce advertising: Strategies to drive online sales [Guide]

Ecommerce advertising helps brands reach ready-to-buy customers through targeted ads on search engines, social media, and marketplaces. Effective campaigns boost product visibility, drive conversions, and maximize return on ad spend.Search Engine Land has published a new guide, ‘Ecommerce advertising: Strategies to drive online sales’.Curtis Weyant says, “A robust ecommerce marketing strategy might include some or all of the following tactics:Ecommerce advertising—covered in this guide!Content marketingSearch engine marketing (SEM)Social media marketingInfluencer sponsored... [...]