Building an E-E-A-T strategy for local SEO

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. E-E-A-T is considered important for long-term organic growth.Search Engine Land contributor Harmony Huskinson has published an article on building an E-E-A-T strategy for local SEO.She says, “Several key local SEO tactics relate directly to E-E-A-T:Experience: Google Business Profile posting, local employees, customer photos.Expertise: Local service pages, blog posts.Authoritativeness: Local links.Trustworthiness: Local reviews.An SEO practitioner will leverage a unique competitive advantage by incorporating... [...]