Seven Important E-commerce Metrics

By keeping a tab on key e-commerce metrics, you can continue to grow your business.Search Engine Journal contributor Jon Clark has published an article highlighting seven crucial e-commerce metrics you should be tracking.He says, “These seven e-commerce metrics will make tracking your shop’s success smooth sailing.1. Sales Conversion RateYour e-commerce sales conversion rate is, simply put, the percentage of people who visit your online store or page who make a purchase.To calculate your conversion rate, use the following formula:So, if 1,000 people visited your store this week and... [...]