Your Guide to Driving Engagement Through Events [Guide]

Engaging with prospects throughout the B2B buying process is key to generating demand, building brand recognition, and driving revenue. But none of your marketing channels have the same impact as an in-person, interactive event.MarketingProfs has published a new guide, ‘Your Guide to Driving Engagement Through Events’.The MarketingProfs team says, “Events drive awareness, demand, purchase, adoption, retention, and loyalty. And with AI-powered analytics, you can generate data-driven insights on attendee behavior, preferences, and engagement.Getting people to attend events is... [...]