Jyll Saskin has published a new case study, ‘Should you Promote your YouTube videos or use Google Ads? A Case Study’.She says, “Have you ever wondered if there’s a more efficient way to get your YouTube videos seen, attract subscribers, and build your brand without breaking the bank? What if we told you that reaching a wider audience on YouTube might be way cheaper than you think, especially when compared to other platforms?In this post, we’re diving deep into the world of YouTube video promotion, particularly focusing on a powerful yet often overlooked method: YouTube... [...]

Digital audio marketing uses podcasts, music streaming platforms, and voice assistants to deliver immersive, screen-free brand messages to highly engaged listeners. It helps brands build recall and trust by reaching audiences during personal moments like commuting, workouts, or relaxation.EMARKETER has published a new report, ‘A Sound Move: Marketers Say Digital Audio is Ready for Bigger Investment’.The EMARKETER team says, “Digital audio is already part of the plan for many advertisers, with 67% including streaming audio and podcasts in their budgets, according... [...]