MarTech contributor Jolissa Skow has published an article featuring seven customer retention strategies to keep buyers loyal.She says, “What’s the real cost of losing a customer?Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, potential referrals, and the compounding value they could have brought to your business over time.To avoid much of that loss, focus on customer retention.When you prioritize relationships with existing customers and meeting customer needs, you reap... [...]

The value of a visitor to your website may be large if they become a regular, loyal follower. If they value your content, they may return many times and buy multiple items.That’s why one of the most important Key Performance Indicators (“KPIs”) for a marketer is “the lifetime value of a customer”. Maximizing that lifetime value should be your goal, and in most cases, it’s more important than the value of their first purchase. If they only visit once, the value of that first purchase is the lifetime value. Customer retention is the necessary precondition for... [...]

Retaining your existing customer is as important as acquiring new ones. You can retain them with quality products and service combined with satisfying customer service. Business 2 Community team has made available a webcast ‘6 Trends Changing Customer Retention in 2019’ to help you improve your customer retention strategies.B2C team says, “Customer retention is the new acquisition, but there’s no single strategy to reduce churn and retain subscribers at scale. Brightback, the first retention automation software for subscription businesses, surveyed 300+ CEOs, founders and... [...]