Customer experience optimization focuses on delivering seamless, personalized, and consistent interactions at every touchpoint of the customer journey. By using data, AI, and user feedback, brands can reduce friction, build trust, and turn satisfied customers into loyal advocates.HubSpot has published a new guide, ‘Customer experience optimization: A guide for growing businesses‘.Ashley Valadez says, “Successful companies today aren’t just selling products. They’re listening to their customers. Top-performers understand that great customer experiences start... [...]