Cross-channel campaigns are vital for delivering a consistent brand message across multiple platforms, ensuring stronger customer engagement. They maximize reach, reinforce trust, and guide audiences seamlessly through the buyer’s journey.Adweek is hosting a webinar, ‘Power Smarter Cross-Channel Campaigns That Personalize in Real Time’ on Wednesday, September 17, 2025, at 1.00 pm ET.The Adweek team says, “The batch-and-blast era is behind us, and brands like Strava and Redfin are proving what’s possible with behavior-driven marketing. Strava uses real-time... [...]