CMI’s Must-Have Checklist for Content Creation

A well-planned content creation and promotion strategy takes the guesswork out of execution so creative content can flourish.Content Marketing Institute contributor Ahava Leibtag has published an article featuring a five-point checklist for creating valuable content.She says, “The checklist defines valuable content using five benchmarks:1. Findable contentPeople need a way to discover your content. Make sure you follow SEO guidelines to create findable content.TIP: Before creating findable content, perform keyword research based on your goals and user research.Use one H1 and... [...]